The Mobile User Acquisition Show

271 Episodo

1. 🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢

   Publicado: 25/8/2022
2. 🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸

   Publicado: 19/8/2022
3. 💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️

   Publicado: 12/8/2022
4. 🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨

   Publicado: 4/8/2022
5. ⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn & setting up the environment 🗄

   Publicado: 29/7/2022
6. 🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬

   Publicado: 22/7/2022
7. 📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼

   Publicado: 15/7/2022
8. 👢A walkthrough of Google’s LightweightMMM, with Michael Taylor (Co-Founder, Vexpower)👑

   Publicado: 8/7/2022
9. 🍹Ascent of a language learning phenomenon, with Gina Gotthilf (Co-Founder at Latitud, ex-Duolingo, ex-Tumblr) 🥢

   Publicado: 30/6/2022
10. 🏄The Future of UA: SKAN, Sandbox, Data Clean Rooms & more with Sherry Lin(Lyft), Nick Blake(LiftOff), Shamanth Rao(Rocketship HQ), Gadi Eliashiv (Singular) & John Koetsier (Forbes)🎲

    Publicado: 23/6/2022
11. 🧜‍♂️The rise, decline and settling-down of daily deals – with Adam Lovallo (Founder, Thesis; Co-founder, Grow.co)👓

    Publicado: 17/6/2022
12. 🎩How to build a creative strategy based on vulnerability and authenticity, with Grace Ouma-Cabezas (Former Head of Growth, Poppy Seed Health)🧶

    Publicado: 10/6/2022
13. 🧇SKAN vs. non-SKAN sources: how to make the best of a broken measurement paradigm on iOS

    Publicado: 3/6/2022
14. 🧢Moving from a meeting first to writing first culture: why this matters for remote teams 🪀

    Publicado: 25/5/2022
15. 🎲 Omnichannel strategies for a post-IDFA world: for web and app based products in 2022, our webinar with Ruckus feat. Grace Ouma-Cabezas (Poppy Seed Health), Evan Woods (DT.Co), Matej Lancaric (Growt

    Publicado: 19/5/2022
16. 🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸

    Publicado: 13/5/2022
17. 🏂🏻Winning strategies for subscription apps in 2022, our webinar with Liftoff + Vungle(feat. Carolin Rohte (Yazio), Hichem Belouizdad (Liftoff+Vungle), Lisa Kennelly (Fishbrain), Thomas Petit (Consul

    Publicado: 6/5/2022
18. 💵How to optimize products for forever: growth strategies to win with subscription apps, with Robbie Kellman Baxter (Founder, Peninsula Strategies)🪁

    Publicado: 29/4/2022
19. ☂️We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 2: content & structure)🎋

    Publicado: 21/4/2022
20. 📔How to measure iOS post-ATT performance using spreadsheet-based Marketing Mix Models(MMM) - a case study🧮

    Publicado: 13/4/2022