THE TECH MARKETING PODCHAT

Un pódcast de Gwen Lafage

26 Episodo

Let's talk ABM with Declan Mulkeen (CMO at strategicabm)
Publicado: 7/12/2021
Making marketing accountable for revenue with Liam Boogar-Azoulay (VP Marketing at Scaleway)
Publicado: 19/10/2021
Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)
Publicado: 9/9/2021
B2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)
Publicado: 26/8/2021
There isn't only one playbook for success with Nicolas Breuil (Global Head of Marketing at Stuart)
Publicado: 6/7/2021
In-house vs agency designers and bringing humour to b2b with Luke Richardson (Director Brand & Comms at Pleo)
Publicado: 24/6/2021
On pivoting from B2C to B2B and scaling up - fast, with Sylwia Lindén (VP Marketing at Tink)
Publicado: 8/6/2021
On podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)
Publicado: 16/5/2021
Building a successful career in marketing with Rosie Kropp (Ex-CMO Bisnode, strategic advisor Lavandel)
Publicado: 3/5/2021
Why and how to "LinkedIn" with Moritz Lang (Soundtrack your brand)
Publicado: 28/4/2021
Refreshing your brand and creating a strong visual identity with Anna Ålenius-Mathson
Publicado: 17/3/2021
EMEA Marketing for a global tech company with Anna Lämber
Publicado: 9/3/2021
The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay
Publicado: 23/2/2021
Lead Gen, Demand Gen and Brand with Andy Culligan
Publicado: 15/2/2021
The importance of building a strong brand for b2b tech companies with Carl Ronander
Publicado: 4/2/2021
Adjusting marketing to a new reality with Johanna Edepil
Publicado: 28/1/2021
Marketing for successful startups: focus on the customer with Andres Sehr
Publicado: 18/1/2021
Selling in the US vs Europe and building a data-driven marketing team with Mikko Luhtava
Publicado: 15/12/2020
Unlocking growth and celebrating failure with Mikkel Drucker
Publicado: 8/12/2020
The importance of marketing, sales and product alignment with Fredrika Bennison
Publicado: 1/12/2020

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Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage.

Visit the podcast's native language site

26 Episodo

Let's talk ABM with Declan Mulkeen (CMO at strategicabm)

Making marketing accountable for revenue with Liam Boogar-Azoulay (VP Marketing at Scaleway)

Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)

B2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)

There isn't only one playbook for success with Nicolas Breuil (Global Head of Marketing at Stuart)

In-house vs agency designers and bringing humour to b2b with Luke Richardson (Director Brand & Comms at Pleo)

On pivoting from B2C to B2B and scaling up - fast, with Sylwia Lindén (VP Marketing at Tink)

On podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)

Building a successful career in marketing with Rosie Kropp (Ex-CMO Bisnode, strategic advisor Lavandel)

Why and how to "LinkedIn" with Moritz Lang (Soundtrack your brand)

Refreshing your brand and creating a strong visual identity with Anna Ålenius-Mathson

EMEA Marketing for a global tech company with Anna Lämber

The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay

Lead Gen, Demand Gen and Brand with Andy Culligan

The importance of building a strong brand for b2b tech companies with Carl Ronander

Adjusting marketing to a new reality with Johanna Edepil

Marketing for successful startups: focus on the customer with Andres Sehr

Selling in the US vs Europe and building a data-driven marketing team with Mikko Luhtava

Unlocking growth and celebrating failure with Mikkel Drucker

The importance of marketing, sales and product alignment with Fredrika Bennison