This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Un pódcast de Joe Pulizzi & Robert Rose - Viernes
476 Episodo
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PNR 176: A&E Creates Content Blueprint for Brands
Publicado: 27/3/2017 -
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
Publicado: 20/3/2017 -
PNR 174: It Doesn't Matter If You Call it Content Marketing
Publicado: 13/3/2017 -
PNR 173: MarTech Industry Needs to Team Up Against FANG
Publicado: 6/3/2017 -
PNR 172: Fake News Creates Huge Opportunity for Branded Content
Publicado: 27/2/2017 -
PNR 171: Apple and Amazon Race to Content Dominance
Publicado: 20/2/2017 -
PNR 170: Medium Picked the Wrong Business Model
Publicado: 14/2/2017 -
PNR 169: Could Snapchat Be the Next Myspace?
Publicado: 7/2/2017 -
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
Publicado: 30/1/2017 -
PNR 167: The Battle for Custom Content
Publicado: 23/1/2017 -
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
Publicado: 16/1/2017 -
PNR 165: This Is the Year Agencies Buy Media Companies
Publicado: 10/1/2017 -
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
Publicado: 2/1/2017 -
PNR 163: Google, Facebook to Purchase Content in 2017
Publicado: 27/12/2016 -
PNR 162: Fake News and Why It Spells Opportunity for Brands
Publicado: 20/12/2016 -
PNR 161: Is It Content Marketing or Sales Collateral?
Publicado: 13/12/2016 -
PNR 160: The Business Case for Content Marketing as PR
Publicado: 6/12/2016 -
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
Publicado: 29/11/2016 -
PNR 158: What Does Fake News Mean for Content Marketing?
Publicado: 21/11/2016 -
PNR 157: WordPress and Medium Begin Turf War for Owned Media
Publicado: 14/11/2016
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.