WFA's Better Marketing Pod with David Wheldon
Un pódcast de World Federation of Advertisers (WFA)
42 Episodo
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Publicado: 28/4/2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Publicado: 2/4/2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Publicado: 26/3/2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Publicado: 5/3/2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Publicado: 12/12/2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Publicado: 27/11/2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Publicado: 3/9/2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Publicado: 30/5/2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Publicado: 2/5/2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Publicado: 29/3/2024 -
Better Marketing Pod 2023 key learnings
Publicado: 19/12/2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Publicado: 23/10/2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Publicado: 22/9/2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Publicado: 9/8/2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Publicado: 20/7/2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Publicado: 17/5/2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Publicado: 12/4/2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Publicado: 8/3/2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Publicado: 9/2/2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Publicado: 14/12/2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
