The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
20% - The Marketing Procurement Podcast - Un pódcast de Blair Enns and Leah Power
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Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency. Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin The ICA Rory's Linkedin Rory's Twitter Ogilvy Alchemy NudgeStock MIPTV Alchemy of Effectiveness
