20% - The Marketing Procurement Podcast

33 Episodo

1. Season 2 Coming 2Q24

   Publicado: 29/11/2023
2. This is Unsustainable w/ Caroline Johnson

   Publicado: 15/11/2023
3. Marketing Is an Investment w/ Brett Colbert

   Publicado: 1/11/2023
4. On Creative Effectiveness w/ George Tannenbaum

   Publicado: 18/10/2023
5. The Path to Great Work w/ Beverley Hammond and Susan Irving

   Publicado: 4/10/2023
6. Agency Model Innovation w/ Caroline Johnson

   Publicado: 20/9/2023
7. Tuning Up the Client-Agency Relationship w/ David Meikle

   Publicado: 6/9/2023
8. Just Say No w/ Niki McMorrough

   Publicado: 23/8/2023
9. 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

   Publicado: 9/8/2023
10. Madison Avenue Makeover w/ Michael Farmer

    Publicado: 26/7/2023
11. 2Bobs: Innoficiency in Your Agency

    Publicado: 12/7/2023
12. The Benchmark Problem w/ Jason Cammorata

    Publicado: 28/6/2023
13. The Day Everything Changed in CPG w/ Christy Lebor

    Publicado: 14/6/2023
14. Aligning the Incentives w/ Stuart Dunk

    Publicado: 31/5/2023
15. The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

    Publicado: 17/5/2023
16. The Marketing Procurement Academy w/ Magid Souhami

    Publicado: 3/5/2023
17. Let's Play Fair w/ J. Francisco Escobar

    Publicado: 19/4/2023
18. Better Relationships = Better Outcomes w/ Kim Walker

    Publicado: 5/4/2023
19. The End of The Billable Hour w/ Tim Williams

    Publicado: 22/3/2023
20. Can Agencies Be Consultants? w/ Leo Rayman

    Publicado: 8/3/2023