Productized Vs Customized Services and Monthly Recurring Revenue
2Bobs—with David C. Baker and Blair Enns - Un pódcast de David C. Baker and Blair Enns - Miercoles
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David and Blair lay out some of the reasons why they think, in most cases, agencies pursuing recurring revenue models are making a mistake. Links “Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal” by David C. Baker The End of Average: How We Succeed in a World That Values Sameness by Todd Rose Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō “Unbundling the Corporation” by John Hagel III and Marc Singer for Harvard Business Review
