Christopher Melcher: Marketing Through Presentation for Lawyers

In this episode, Steve Fretzin and Christopher Melcher discuss:The most important things lawyers need to know about marketing.What holds lawyers back from marketing.Learning through speaking at seminars. Understanding your niche and your call to action.  Key Takeaways:While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to grow your business. Market to other lawyers - that is who is going to send you work.Learn how to speak in front of a group, learn how to be memorable or entertaining. Ask for the reviews. People are looking for social evidence to understand someone’s value.  "If you want to grow and go beyond [a small solo practice], and make a lot more money, you need to bring in more clients. The only way you're going to do that is with a marketing strategy that makes sense and that you apply." —  Christopher Melcher  Connect with Christopher Melcher:  Website: WalzerMelcher.comLinkedIn: linkedin.com/in/ccmelcher Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-SturkieAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.