Mark Silverman: Being Authentic for Better Engagement

In this episode, Steve Fretzin and Mark Silverman discuss:Understanding your clients business. The trigger to developing long lasting relationships. Arrows in your quiver of business development. Tips and tricks for driving engagement.  Key Takeaways:Turn on news alerts for what is going on, when it is happening, in your clients business or industry. Use your calendar to keep yourself accountable to follow up and follow through.It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. It’s about engagement - it’s called social media for a reason. "Follow up, follow through, and invest your time." —  Mark Silverman Connect with Mark Silverman  Website: https://www.dykema.com/professionals-mark_silverman.htmlLinkedIn: https://www.linkedin.com/in/marksilverman3/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.