Sasha Berson: Investing in Client Acquisition

In this episode, Steve Fretzin and Sasha Berson discuss: Statistics around lawyers in the United States. The relationship between marketing and company performance. Setting expectations with your marketing team. Why you need to keep up on your advertising and marketing budgets. Key Takeaways: Being a rainmaker is infinitely more profitable than just being a lawyer. Most marketing companies do not charge enough money to be able to provide solid, consistent results. Always ask for references from your marketing company. If they won’t provide them, walk away. If you hire a high-performing marketing team, you should be getting a 4 to 7 times return on that investment. "The one thing that most solo and small law firm lawyers don't know is that you need to be investing 15 to 25% of future revenue into client acquisition." —  Sasha Berson Episode References: How to Pick the Best Marketing Company Checklist: https://growlawfirm.com/marketing-company-checklist How to Get More Clients Report: https://growlawfirm.com/law-firm-report Connect with Sasha Berson:  Website: https://growlawfirm.com/ Email: [email protected] YouTube: https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ LinkedIn: https://www.linkedin.com/company/grow-law-firm/ LinkedIn: https://www.linkedin.com/in/aleksanderberson/ Facebook: https://www.facebook.com/growlawfirm Instagram: https://www.instagram.com/grow_lawfirm/ Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: [email protected] Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.