Sharon Christie: Understanding What Your Firm Needs Now

In this episode, Steve Fretzin and Sharon Christie discuss:Getting a coach so you aren’t reinventing the wheel. The four things you need to get right in your law firm. Being strategic when you are changing your practice of law. Running your business, not letting your business run you.  Key Takeaways:There are ways to say no that lead to more referral work from the very same people you say no to. Very first, you have to get your head on straight with the fact that you are running a business, then you need to understand exactly who your client avatar is and every aspect of that client. Understand the aspects of your business that you need to be doing, and what can be done by someone else. By meeting your own needs, you will be able to meet your client’s needs.  "The first thing you have to get straight in your head is that this is a business, just like any other service business. We have different professional rules, but we are service based and you have to look at it that way in order to be successful." —  Sharon Christie Connect with Sharon Christie:  Website: https://boldwomenlawyers.com/ & https://sharonchristielaw.com/Instagram: https://www.instagram.com/boldwomenlawyers/LinkedIn: https://www.linkedin.com/in/sharon-christie-3849961/Twitter: https://twitter.com/sharonchristie?lang=en  Facebook: https://www.facebook.com/boldwomenlawyers & https://www.facebook.com/SharonChristieLaw/YouTube: https://www.youtube.com/user/SharonChristieLaw & https://www.youtube.com/channel/UCMUuiVbln7SvvjD5iYYUDmg Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: [email protected]: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911Book Reference: You are the Brand by Mike Kim https://www.amazon.com/You-Are-Brand-Profitable-Personally/dp/1631953478   Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.