How Target Used Psychology to Perfect Its Experience

American discount retailer Target has one of the most valuable and powerful brands on the planet. Their in-store customer experience has been described as a "mild high" by customers. They're so good at getting people to willingly - and happily - spend more than they intended that Urban Dictionary has coined this the Target Effect. In this episode, I'm unpacking the behavioral science and psychology principles that TARGET uses to create that "mild high" that makes people so addicted to their experience.