Choice Hacking
Un pódcast de Jennifer L. Clinehens - Jueves
37 Episodo
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How Costco used psychology to become the world's 3rd largest retailer
Publicado: 16/3/2023 -
Part Two: How Disney used psychology to become the happiest place on Earth
Publicado: 9/3/2023 -
Part One: How Disney used psychology to become the happiest place on Earth
Publicado: 2/3/2023 -
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
Publicado: 23/2/2023 -
Idleness Aversion: Why we hate to wait (and what to do about it)
Publicado: 16/2/2023 -
The Endowment Effect: Creating emotional bonds your customers don't want to break
Publicado: 9/2/2023 -
Unskilled and Unaware: The Story of the Dunning-Kruger Effect
Publicado: 2/2/2023 -
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
Publicado: 26/1/2023 -
Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
Publicado: 19/1/2023 -
The Cobra Effect: When Your Best Intentions Backfire
Publicado: 12/1/2023 -
The Psychological Failure of New Coke
Publicado: 5/1/2023 -
Uber: Part Two
Publicado: 28/7/2022 -
Uber: Part One
Publicado: 21/7/2022 -
The Pratfall Effect: What happens when brands f'up
Publicado: 7/7/2022 -
How Target Used Psychology to Perfect Its Experience
Publicado: 30/6/2022 -
How Netflix Used Psychology to Perfect Its Experience
Publicado: 19/4/2022 -
The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
Publicado: 22/3/2022 -
Confirmation Bias: The ethics and advantages of customers' desire to be right
Publicado: 8/3/2022 -
How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Publicado: 23/2/2022 -
WORDLE: The Fascinating Psychology Behind Why It's Gone Viral
Publicado: 9/2/2022
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.