These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Measure Up - Un p贸dcast de Jim Gianoglio, Simon Poulton
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Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don鈥檛 typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that? We brought on an expert at the cutting edge of OOH to answer this question, and bring light to how OOH is changing in today鈥檚 digital world. Ty Tinker is Head of Analytics at AdQuick - a company that is modernizing the out-of-home advertising space. We talked with him about the finer details of OOH measurement, including the past, present and future capabilities. 馃摵 鈦燱atch on YouTube Links from the show: Ty on LinkedIn AdQuick MeasureUp Ep. 6 with Greg Dolan MeasureUp Ep. 22 with Nick Stoltz AdQuick Madvertising Podcast Billboard Cost Calculator
