Measure Up
Un pódcast de Jim Gianoglio, Simon Poulton
Categorías:
29 Episodo
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Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Publicado: 18/9/2024 -
Prompt Engineering for Marketers & Analysts with Mike Taylor
Publicado: 28/8/2024 -
How to Measure & Maximize PMax with Expert Navah Hopkins
Publicado: 7/8/2024 -
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling
Publicado: 30/5/2024 -
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
Publicado: 24/4/2024 -
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Publicado: 10/4/2024 -
Do you really know how to test your paid media?
Publicado: 6/3/2024 -
Unscripted: A Dive Into MeasureCamp with Peter O'Neill
Publicado: 21/2/2024 -
Respect your customers! Privacy in marketing with Siobhan Solberg
Publicado: 9/2/2024 -
Marketing Measurement for Higher Education - with Josh Dodson
Publicado: 25/1/2024 -
Your Data is Garbage - Learn How to Fix It with Chad Sanderson
Publicado: 10/1/2024 -
How did this year Measure Up?
Publicado: 20/12/2023 -
How does private equity view marketing measurement?
Publicado: 29/11/2023 -
Breaking into data science with Leondra Gonzalez
Publicado: 15/11/2023 -
GA4 - The Good, the Bad, and the Ugly
Publicado: 3/11/2023 -
Should you trust "AI-driven" MMM?
Publicado: 11/10/2023 -
Learning Marketing Measurement with Myles Younger
Publicado: 29/9/2023 -
How To Build a Marketing Data Team with Simon Poulton
Publicado: 14/9/2023 -
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace
Publicado: 30/8/2023 -
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter
Publicado: 17/8/2023
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
