#43 - Minimizing the Up's and Down's in Sales

Medical Sales Certification Podcast by Kolby Wood - Un pódcast de Kolby Wood

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On this episode, we go deep on the topic of 'Outcomes-Driven Thinking' and 'Process-Driven Thinking'. There is a substantial difference approaching results from these two perspectives and it's important to keep both in balance. What you're trying to avoid are 'False-Positives' and 'False-Negatives', and you do this by making sure you're taking into account Process-Driven Thinking, not just Outcomes-Driven. We hope you enjoy this episode!

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