Cell based meat and the future of food with Bruce Friedrich

In Episode 109 I sit down with lawyer and Co-Founder of the Good Food Institute Bruce Friedrich to talk about two solutions to the current problems with our food system: these solutions being plant based meat and cultivated or 'cell-based' meat. Specifically we cover: •What's wrong with the current food system and how it is impacting human health, planetary health and animal welfare •Specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies and food security •What plant based and cultivated meats are •Specifics related to bio mimicking meat using cells collected via biopsy •Where these industries are currently and the projections •The companies leading the way in these industries •Why major meat companies are investing into this space •Barriers to entry •When we can expect to see cell based meat on shelf •How these types of products are likely to be perceived by customers •and much more Resources: Good Food Institute Bruce's Ted Talk Bruce on Twitter Good Food Institute on Instagram If you're a regular listener you will know I prefer to do these conversations in person. I apologise in advance for slightly tinny audio from Bruce's end - the recording software is a bit hit and miss compared to when you are in the same room! Nonetheless it's certainly not the worst audio I have heard and the information is tremendously insightful. Want to support the show? If you are enjoying the Plant Proof podcast a great way to support the show is by leaving a review on the Apple podcast app. It only takes a few minutes and helps more people find the episodes. Simon Hill, Nutritionist, Sports Physiotherapist Creator of Plantproof.com and host of the Plant Proof Podcast Author of The Proof is in the Plants Connect with me on Instagram and Twitter Download my two week meal plan