The Hidden Battle Over Grocery Store Shelves
The Sporkful - Un pódcast de Dan Pashman
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Over the past few years there has been an explosion in new products in grocery stores, from barbecue sauces to nut butters to seltzers. Big brands have dominated the shelves for decades, but small startups have elbowed their way in thanks to a surprising strategy, which reveals something about how supermarkets actually make money.
