How To Change Minds: The Impact of Framing on Thoughts and Behaviors | Nathaniel Kendall-Taylor

Scientists, philanthropies, governments, and NGOs alike often find themselves in possession of an important truth that could improve the world, but the public just can't seem to hear it. As CEO of the FrameWorks Institute, Nathanial Kendall-Taylor knows that how we frame information significantly influences how people perceive and respond to it. Using rigorous social science methods, the Frameworks Institute provides evidence-based techniques that help non-profits communicate in a way that tr...