Jobs to Be Done Theory: How To Build Customer Needs Into Every Part Of Your Business | Jim Kalbach

Jim Kalbach wrote the book on the jobs to be done research methodology (JTBD). Jim argues persuasively, that JTBD is way more than a tool for understanding what customers really want from a product. When used right, it can be the organizing principle that gets every part of a company pointing in the same direction, all towards satisfying customer needs. In this episode, Dart and Jim discuss: - Applying the Jobs to Be Done theory and methodology to business - Understanding and identifyin...