Paul Zak: What Measuring 50,000 Brains Taught Me About Building Highly Engaged Workplaces

Paul Zak has been on a quest for two decades to understand the neuroscience of human connection, human happiness, and effective teamwork. From the Pentagon to Fortune 500 boardrooms to the rainforest of Papua New Guinea, Paul’s research has now led him to found Immersion Neuroscience, the first company to track and measure real-time immersion in experiences. His latest book, Immersion, uses 50,000 brain measurements to show readers how to create high-impact marketing, entertainment, training,...