Seth Godin, Revisited: We Are in a Race to the Bottom. Wake Up, and Shake Off Your Indoctrination!

Industrial capitalism has treated workers like marionettes breaking down work into discreet, disconnected, repeatable actions. It loves uniformity and people who do what they're told. Seth Godin’s new book, The Song of Significance, challenges us to break free of these limiting mental models, many of which are still baked into how we work. Seth Godin is an author, entrepreneur, and marketing expert whose past clients include AOL, Microsoft, Penguin, and Random House. His 20 bestselling...