Why We Buy: The Science of Consumer Behavior Explained | Paco Underhill

From the layout of the supermarket to the colors and packaging of products, companies are constantly shaping and adapting to a mix of human nature and changing consumer trends. In this episode, we apply this perspective to the workplace and explore what we can do to design work that people want. Paco Underhill is a researcher, speaker, and expert on consumer trends, working with clients like Microsoft, McDonald's, Adidas, and Estee Lauder. He is the founder and former CEO of Envirosel...