A History of Marketing

20 Episodo

1. Nino Carvalho: More Marketing, Less Guru

   Publicado: 22/5/2025
2. Reflections and Lessons from the first months of ‘A History of Marketing’

   Publicado: 8/5/2025
3. T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing

   Publicado: 1/5/2025
4. Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing

   Publicado: 24/4/2025
5. Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

   Publicado: 17/4/2025
6. Louis Stern: Marketing Channels, Power, and Conflict

   Publicado: 10/4/2025
7. George Day: Market Driven Strategies, “Where to Play and How to Win.”

   Publicado: 3/4/2025
8. Giana Eckhardt: The Origins of Branding in Imperial China

   Publicado: 27/3/2025
9. Sergio Zyman, Part 2: New Coke and "The End of Marketing as We Know It"

   Publicado: 20/3/2025
10. Sergio Zyman, Part 1: “The First Chief Marketing Officer”

    Publicado: 13/3/2025
11. Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing

    Publicado: 6/3/2025
12. Dr. V. Kumar: Marketing Research and the Data Revolution

    Publicado: 27/2/2025
13. Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory

    Publicado: 20/2/2025
14. Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field

    Publicado: 13/2/2025
15. Larry Tye on Edward Bernays: "The Father of Public Relations"

    Publicado: 6/2/2025
16. David Aaker: "The Father of Modern Branding"

    Publicado: 30/1/2025
17. Mark Tungate: Advertising History from Ancient Pompeii to Today

    Publicado: 23/1/2025
18. Guy Kawasaki: The Remarkable Rise of Evangelism Marketing

    Publicado: 21/1/2025
19. Dr. Philip Kotler: 'The Father of Modern Marketing'

    Publicado: 15/1/2025
20. Introducing: A History of Marketing

    Publicado: 13/1/2025