Growth Masterminds: mobile growth podcast
Un pódcast de Singular
151 Episodo
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Billions every year: Mobile game & e-commerce fraud
Publicado: 11/7/2023 -
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
Publicado: 26/6/2023 -
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
Publicado: 20/6/2023 -
WWDC 2023: Apple's privacy updates
Publicado: 15/6/2023 -
AI and DSPs: science, astrology, & doing your homework
Publicado: 9/6/2023 -
Generative AI in games with Unity CEO John Riccitiello
Publicado: 2/6/2023 -
Making games go boom: balancing pleasure & frustration
Publicado: 30/5/2023 -
Privacy Sandbox on Android: 'we will do everything for the UA managers'
Publicado: 16/5/2023 -
Making mobile ads suck less, with Moloco VP Francesco Renzo
Publicado: 5/5/2023 -
DSPs in the privacy era: what will change?
Publicado: 3/5/2023 -
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
Publicado: 28/4/2023 -
Run fewer ads, make more money says gaming OG Adam Jaffe
Publicado: 21/4/2023 -
SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
Publicado: 18/4/2023 -
Public data from mobile gaming companies shows true and full UA spend
Publicado: 12/4/2023 -
User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
Publicado: 27/3/2023 -
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Publicado: 22/3/2023 -
Surprise: Apple Search Ads drives organic App Store optimization
Publicado: 15/3/2023 -
What Steph Curry's shoes reveal about livestream shopping in the west
Publicado: 8/3/2023 -
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
Publicado: 3/3/2023 -
How to pick an MMP in 2023, with Matej Lancaric
Publicado: 6/2/2023
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.