Growth Masterminds: mobile growth podcast
Un pódcast de Singular
151 Episodo
-
Cockroach apps: growing when budgets are low, with Lomit Patel
Publicado: 1/2/2023 -
Location-based gaming beyond Pokemon Go, with Atlas Reality
Publicado: 25/1/2023 -
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
Publicado: 4/1/2023 -
Growth hacking web3: "a beautiful moment of a bear market"
Publicado: 18/11/2022 -
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
Publicado: 7/11/2022 -
SKAdNetwork 4: introduction, overview, questions answered
Publicado: 1/11/2022 -
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Publicado: 14/10/2022 -
Creatives FTW: the evolution of playable ads
Publicado: 5/10/2022 -
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
Publicado: 14/9/2022 -
Contextual targeting and advertising: how good can it get?
Publicado: 8/8/2022 -
Optimized Conversion Models for SKAdNetwork: up to 60% better
Publicado: 2/8/2022 -
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
Publicado: 14/7/2022 -
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Publicado: 10/5/2022 -
Privacy Sandbox on Android: how ad networks and MMPs can work together
Publicado: 4/4/2022 -
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
Publicado: 24/3/2022 -
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Publicado: 15/3/2022 -
Android Privacy Sandbox: the deep dive you need
Publicado: 25/2/2022 -
Why Zynga bought Chartboost before getting bought by Take-Two
Publicado: 17/1/2022 -
Making SKAdNetwork predictive (yes it's possible!)
Publicado: 7/12/2021 -
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
Publicado: 26/11/2021
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.