Growth Masterminds: mobile growth podcast
Un pódcast de Singular
Categorías:
139 Episodo
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Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Publicado: 10/5/2022 -
Privacy Sandbox on Android: how ad networks and MMPs can work together
Publicado: 4/4/2022 -
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
Publicado: 24/3/2022 -
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Publicado: 15/3/2022 -
Android Privacy Sandbox: the deep dive you need
Publicado: 25/2/2022 -
Why Zynga bought Chartboost before getting bought by Take-Two
Publicado: 17/1/2022 -
Making SKAdNetwork predictive (yes it's possible!)
Publicado: 7/12/2021 -
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
Publicado: 26/11/2021 -
Modeling SKAN data for better iOS mobile marketing insights
Publicado: 19/11/2021 -
China mobile: learning from Alibaba, Tencent, mobile commerce
Publicado: 1/11/2021 -
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
Publicado: 15/9/2021 -
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
Publicado: 16/8/2021 -
After attribution: what's next in marketing measurement
Publicado: 9/8/2021 -
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
Publicado: 9/7/2021 -
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
Publicado: 14/6/2021 -
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
Publicado: 3/6/2021 -
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
Publicado: 15/5/2021 -
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Publicado: 2/4/2021 -
So you need SKAdNetwork-compatible mobile ad inventory ...
Publicado: 10/3/2021 -
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Publicado: 3/3/2021
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
