Growth Masterminds: mobile growth podcast
Un pódcast de Singular
151 Episodo
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Modeling SKAN data for better iOS mobile marketing insights
Publicado: 19/11/2021 -
China mobile: learning from Alibaba, Tencent, mobile commerce
Publicado: 1/11/2021 -
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
Publicado: 15/9/2021 -
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
Publicado: 16/8/2021 -
After attribution: what's next in marketing measurement
Publicado: 9/8/2021 -
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
Publicado: 9/7/2021 -
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
Publicado: 14/6/2021 -
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
Publicado: 3/6/2021 -
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
Publicado: 15/5/2021 -
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Publicado: 2/4/2021 -
So you need SKAdNetwork-compatible mobile ad inventory ...
Publicado: 10/3/2021 -
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Publicado: 3/3/2021 -
iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
Publicado: 2/3/2021 -
Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
Publicado: 1/3/2021 -
Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
Publicado: 24/2/2021 -
Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
Publicado: 19/2/2021 -
SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
Publicado: 11/2/2021 -
From Hello World to Clash of Clans: how your marketing analytics needs change
Publicado: 19/11/2020 -
ROAS and cohorts in iOS 14? Here's how
Publicado: 2/11/2020 -
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Publicado: 22/10/2020
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
