Growth Masterminds: mobile growth podcast
Un pódcast de Singular
Categorías:
139 Episodo
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iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
Publicado: 2/3/2021 -
Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
Publicado: 1/3/2021 -
Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
Publicado: 24/2/2021 -
Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
Publicado: 19/2/2021 -
SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
Publicado: 11/2/2021 -
From Hello World to Clash of Clans: how your marketing analytics needs change
Publicado: 19/11/2020 -
ROAS and cohorts in iOS 14? Here's how
Publicado: 2/11/2020 -
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Publicado: 22/10/2020 -
How do you build a single source of truth ... including SKAdNetwork?
Publicado: 14/10/2020 -
3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork
Publicado: 8/10/2020 -
Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
Publicado: 6/10/2020 -
UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
Publicado: 12/8/2020 -
Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
Publicado: 11/5/2020 -
Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)
Publicado: 31/3/2020 -
AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her
Publicado: 15/2/2020 -
DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
Publicado: 19/12/2019 -
Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
Publicado: 13/12/2019 -
2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
Publicado: 3/12/2019 -
Eric Seufert on mobile chaos, mobile games, and mobile attribution
Publicado: 21/11/2019
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
