Impact Pricing
Un pódcast de Mark Stiving, Ph.D.
623 Episodo
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Customers Don't Want to be Sold, They Want You to Help Them Buy: Salespeople's Role in Value Co-Creation with Duane Dufault
Publicado: 21/3/2022 -
Blogcast #46: You Must Lose on Price
Publicado: 18/3/2022 -
Memecast #49: Sales Should Not Own Pricing
Publicado: 16/3/2022 -
Who Should Own Product Pricing with Ray Ranga
Publicado: 14/3/2022 -
Blogcast #45: Losing on Price
Publicado: 11/3/2022 -
Blogcast #44: A Perspective on RFPs
Publicado: 9/3/2022 -
Your Costs vs. Your Price Change Decisions with Jon Lucas
Publicado: 7/3/2022 -
Blogcast #43: Don’t Confuse Your Buyers
Publicado: 4/3/2022 -
Memecast #48: Small Improvement
Publicado: 2/3/2022 -
Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren
Publicado: 28/2/2022 -
Blogcast #42: Willingness to Accept
Publicado: 25/2/2022 -
Memecast #47: Creating Value
Publicado: 23/2/2022 -
What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
Publicado: 21/2/2022 -
Memecast #46: Signal of Quality
Publicado: 18/2/2022 -
Memecast #45: Reference Prices
Publicado: 16/2/2022 -
Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
Publicado: 14/2/2022 -
Blogcast #41: Opportunity Costs and Pricing
Publicado: 11/2/2022 -
Memecast #44: Fulcrum
Publicado: 9/2/2022 -
Pricing for Lifetime Value of a Customer with Paul Orlando
Publicado: 7/2/2022 -
Blogcast #40: Call It Customer Impact!
Publicado: 4/2/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
