The Influencer Marketing Lab
Un pódcast de Scott Guthrie
56 Episodo
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Whalar's Alex North talks measurement and evaluation
Publicado: 26/2/2024 -
Ogilvy's James Baldwin on a new global B2B influencer marketing report
Publicado: 12/10/2023 -
Steph Money of ThisThat talks influencer measurement
Publicado: 28/9/2023 -
Alice Audley from Blogosphere to bCreator
Publicado: 20/9/2023 -
Esme Rice: Mindshare's Worldwide Influencer Practice Lead
Publicado: 12/9/2023 -
Sammy Albon - Creator turned Senior Campaign Director
Publicado: 7/9/2023 -
Verity Park founder of TBH Talent talks creators
Publicado: 29/11/2022 -
Ian Forrester of DAIVID on effective influencer marketing measurement
Publicado: 30/9/2022 -
Abha Gallewale, global social strategy manager at ASICS talks sport creators
Publicado: 21/9/2022 -
Catherine Yeo discusses her new book: The Creator Revolution
Publicado: 27/7/2022 -
Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns
Publicado: 30/3/2022 -
Arron Shepherd Goat Agency co-founder talks $100 billion industry
Publicado: 23/3/2022 -
Tailify's Alan Gray talks about The Psychologist's Guide to Influence
Publicado: 9/3/2022 -
Sedge Beswick, MD of SEEN Connects talks social shopping
Publicado: 2/3/2022 -
Keely Cat-Wells CEO of C Talent talks Inspiration Porn
Publicado: 23/2/2022 -
Matthew Wood talks Influencer Marketing Show, Awards and Community
Publicado: 11/2/2022 -
Lucy Loveridge MD at YMU Social talks digital-first talent management
Publicado: 2/2/2022 -
Jo Burford talks creators, connections & community
Publicado: 26/1/2022 -
BEYONDinfluence's Jeanette Okwu talks global influencer marketing
Publicado: 17/12/2021 -
CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code
Publicado: 8/12/2021
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.
