The JM Buzz
Un pódcast de Journal of Marketing - Jueves
Categorías:
77 Episodo
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Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Publicado: 8/2/2024 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Publicado: 1/2/2024 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Publicado: 25/1/2024 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Publicado: 18/1/2024 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Publicado: 11/1/2024 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Publicado: 4/1/2024 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Publicado: 7/12/2023 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Publicado: 16/11/2023 -
How Do Investors React to Crowdsourcing Contests?
Publicado: 9/11/2023 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Publicado: 19/10/2023 -
Collaborating with Universities Makes Products More Attractive to Consumers
Publicado: 12/10/2023 -
How to Stop Customers from Abandoning Self-Designed Products
Publicado: 5/10/2023 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Publicado: 28/9/2023 -
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
Publicado: 14/9/2023 -
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)
Publicado: 7/9/2023 -
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?
Publicado: 31/8/2023 -
Do Autonomous Products Deprive Us of Meaningful Experiences?
Publicado: 24/8/2023 -
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Publicado: 17/8/2023 -
Brand Extensions Often Fail—Here's How To Them Up for Success
Publicado: 10/8/2023 -
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
Publicado: 27/7/2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
