The JM Buzz

77 Episodo

1. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Publicado: 13/7/2023
2. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Publicado: 6/7/2023
3. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

   Publicado: 29/6/2023
4. It's Time for Marketing Researchers to Change Their Approach to Gender

   Publicado: 22/6/2023
5. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

   Publicado: 8/6/2023
6. Creating Effective Marketing Messages Through Moderately Surprising Syntax

   Publicado: 1/6/2023
7. How Language Affects Content Engagement

   Publicado: 25/5/2023
8. Can Soda Brands Reduce Sugar Without Losing Sales?

   Publicado: 11/5/2023
9. When to Use Facts vs. Feelings for Soliciting Donations

   Publicado: 4/5/2023
10. How Effective is Advertising for Robotic Surgery?

    Publicado: 27/4/2023
11. Financial Vulnerability Is About More than Just Income

    Publicado: 20/4/2023
12. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Publicado: 13/4/2023
13. Answer This Question Before Selling a New Innovation

    Publicado: 6/4/2023
14. How Subscription Companies Can Avoid "Box Fatigue"

    Publicado: 30/3/2023
15. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

    Publicado: 23/3/2023
16. Can You Trust Doctors' Yelp Ratings?

    Publicado: 16/3/2023
17. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

    Publicado: 9/3/2023
18. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

    Publicado: 2/3/2023
19. Three Simple Ways to Encourage App Adoption

    Publicado: 23/2/2023
20. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

    Publicado: 16/2/2023