The JM Buzz

77 Episodo

1. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Publicado: 9/2/2023
2. Sell More to a Customer by Treating Other People and Property Considerately

   Publicado: 2/2/2023
3. How to Mitigate the Effects of Insider Selling

   Publicado: 26/1/2023
4. How Voice Technology Influences What We Reveal About Ourselves

   Publicado: 19/1/2023
5. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

   Publicado: 12/1/2023
6. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

   Publicado: 15/12/2022
7. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

   Publicado: 8/12/2022
8. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

   Publicado: 1/12/2022
9. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

   Publicado: 17/11/2022
10. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Publicado: 10/11/2022
11. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Publicado: 3/11/2022
12. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Publicado: 13/10/2022
13. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Publicado: 6/10/2022
14. How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance

    Publicado: 28/9/2022
15. Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity

    Publicado: 28/9/2022
16. Complaint De-escalation Strategies on Social Media

    Publicado: 28/9/2022
17. The Impact of Website Design on Health Insurance Marketplaces

    Publicado: 28/9/2022