The Local Marketing Trends Podcast
Un pódcast de Gordon Borrell - Lunes
138 Episodo
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Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
Publicado: 15/8/2022 -
Episode 77: Hearst's Jordan Wertlieb Weighs In On What 2032 Holds for TV
Publicado: 1/8/2022 -
Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?
Publicado: 18/7/2022 -
Episode 75: NAB's LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?
Publicado: 4/7/2022 -
Episode 74: 10-Year Challenge, Part II: Another CEO Weighs in With His Vision for 2032
Publicado: 20/6/2022 -
Episode 73: CEO Perry Sook Weighs in on Nexstar's Path to 2032
Publicado: 6/6/2022 -
Episode 72: The Secret to Radio's Immortality
Publicado: 16/5/2022 -
Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?
Publicado: 2/5/2022 -
Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)
Publicado: 18/4/2022 -
Episode 69: How Smart Are You About Advertising?
Publicado: 4/4/2022 -
Episode 68: Unlikely TikTokkers: How A Christian Radio Group is Mastering Influence Marketing
Publicado: 21/3/2022 -
Episode 67: Influencers In Every Market (Some With Bigger Audiences Than Your Local TV Station)
Publicado: 7/3/2022 -
Episode 66: The Other Side of 'The Great Resignation'
Publicado: 7/2/2022 -
Episode 65: Graham's Incoming CEO Weighs in on Becoming a 'Digital First' TV Group
Publicado: 24/1/2022 -
Episode 64: 2022 May Be a Do-Or-Die Year for Old-Style Agencies & Media Cos.
Publicado: 10/1/2022 -
Episode 63: Servant Selling Breeds Success
Publicado: 27/12/2021 -
Episode 62: 'Tis the Season to Make Predictions
Publicado: 14/12/2021 -
Episode 61: Underdog DuJuan McCoy May Be Building the TV Station of the Future
Publicado: 30/11/2021 -
Episode 60: Beware! Here Come Those 20-Something Marketers
Publicado: 16/11/2021 -
Episode 59: Auto Advertising Gets Wonky
Publicado: 1/11/2021
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.