The Local Marketing Trends Podcast
Un pódcast de Gordon Borrell - Lunes
138 Episodo
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Episode 58: Why It's Suddenly So Hard to Recruit Sales Reps
Publicado: 18/10/2021 -
Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?
Publicado: 4/10/2021 -
Episode 56: Patch Maintains Growth and Profitability, & May Be Poised for Expansion
Publicado: 20/9/2021 -
Episode 55: The Most Profitable Digital Services (And How to Price Them)
Publicado: 6/9/2021 -
Episode 54: Newspapers Step Up Their Transformation Game
Publicado: 23/8/2021 -
Episode 53: Radio's Digital Mojo
Publicado: 9/8/2021 -
Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!
Publicado: 26/7/2021 -
Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?
Publicado: 12/7/2021 -
Episode 50: Digital Agencies, Part III: Are Agencies the End Game for Media Companies?
Publicado: 21/6/2021 -
EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work
Publicado: 7/6/2021 -
Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
Publicado: 24/5/2021 -
Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity
Publicado: 10/5/2021 -
Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company
Publicado: 26/4/2021 -
EPISODE 45: Are Digital Services Worth the Trouble?
Publicado: 12/4/2021 -
Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales
Publicado: 29/3/2021 -
Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
Publicado: 15/3/2021 -
Episode 42: Why Streaming Video Is So Hot for Local Businesses
Publicado: 1/3/2021 -
EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
Publicado: 15/2/2021 -
EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton
Publicado: 1/2/2021 -
Episode 39: Local Media's Big Pivot
Publicado: 18/1/2021
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.