The Local Marketing Trends Podcast
Un pódcast de Gordon Borrell - Lunes
138 Episodo
-
Episode 38: Whither Local TV?
Publicado: 4/1/2021 -
Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
Publicado: 21/12/2020 -
Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
Publicado: 7/12/2020 -
Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
Publicado: 23/11/2020 -
Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
Publicado: 9/11/2020 -
Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
Publicado: 26/10/2020 -
Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
Publicado: 12/10/2020 -
Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
Publicado: 28/9/2020 -
Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
Publicado: 14/9/2020 -
Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
Publicado: 31/8/2020 -
Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
Publicado: 17/8/2020 -
Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
Publicado: 10/8/2020 -
Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
Publicado: 21/7/2020 -
Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Publicado: 6/7/2020 -
Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
Publicado: 23/6/2020 -
EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Publicado: 8/6/2020 -
Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Publicado: 26/5/2020 -
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
Publicado: 11/5/2020 -
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
Publicado: 27/4/2020 -
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
Publicado: 13/4/2020
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.