138 Episodo

  1. Episode 38: Whither Local TV?

    Publicado: 4/1/2021
  2. Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year

    Publicado: 21/12/2020
  3. Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post

    Publicado: 7/12/2020
  4. Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers

    Publicado: 23/11/2020
  5. Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak

    Publicado: 9/11/2020
  6. Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

    Publicado: 26/10/2020
  7. Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media

    Publicado: 12/10/2020
  8. Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims

    Publicado: 28/9/2020
  9. Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries

    Publicado: 14/9/2020
  10. Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media

    Publicado: 31/8/2020
  11. Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium

    Publicado: 17/8/2020
  12. Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh

    Publicado: 10/8/2020
  13. Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?

    Publicado: 21/7/2020
  14. Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020

    Publicado: 6/7/2020
  15. Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas

    Publicado: 23/6/2020
  16. EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves

    Publicado: 8/6/2020
  17. Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune

    Publicado: 26/5/2020
  18. Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing

    Publicado: 11/5/2020
  19. Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?

    Publicado: 27/4/2020
  20. EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing

    Publicado: 13/4/2020

6 / 7

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

Visit the podcast's native language site