This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Un pódcast de Joe Pulizzi & Robert Rose - Viernes
476 Episodo
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When SPACs Attack (256)
Publicado: 29/1/2021 -
The Content War for Creators Has Begun (255)
Publicado: 22/1/2021 -
Social Media Is the Dread Pirate Roberts of Marketing (254)
Publicado: 15/1/2021 -
Content Acquisitions Go Parabolic (253)
Publicado: 8/1/2021 -
252: Inside This Old Marketing [Bonus Takeover Episode]
Publicado: 17/12/2020 -
251: KFC Content Is Better than a Bucket of Chicken
Publicado: 11/12/2020 -
250: Thanksgiving Episode & A Trick Moment for Brands
Publicado: 26/11/2020 -
249: Beyonce, New York Times and Morning Brew (Oh my!)
Publicado: 12/11/2020 -
248: The Greatest Marketing Predictions Episode Ever (2021 version)
Publicado: 29/10/2020 -
247: Why Netflix Would Buy AMC (and why that's important)
Publicado: 15/10/2020 -
246: The Future of Content Marketing, TikTok and Football
Publicado: 1/10/2020 -
245: Why the TikTok Deal Will Absolutely Happen
Publicado: 17/9/2020 -
244: Facebook Cleans Up Political Ads...But that's Not the Problem
Publicado: 3/9/2020 -
243: Rented Land and Native Advertising Disaster
Publicado: 20/8/2020 -
242: TikTok, the Nike Ad and Surprising Acquisitions
Publicado: 6/8/2020 -
241: Double Down or Diversify? That Is the Question
Publicado: 23/7/2020 -
240: Social Media Is Out to Destroy Us
Publicado: 9/7/2020 -
239: Who's Going to Be the Netflix of Business Content?
Publicado: 25/6/2020 -
238: Is Your Social Media Your Property?
Publicado: 11/6/2020 -
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
Publicado: 28/5/2020
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.